Today I’m joined by software engineer, crypto expert, and my very own business partner Nick Watts. Nick is a rookie when it comes to the world of marketing and sales. So for today’s podcast I decided to let Nick pick my brain about everything I’ve learned in my 14+ years atop the copywriting world. Not least of which includes a list of vital secrets from what many people consider the best marketing book of all time: Breakthrough Advertising by Eugene Schwartz.