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	<title>Henry Bingaman</title>
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	<link>http://www.henrybingaman.com</link>
	<description>Ascension Marketing and Copywriting</description>
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		<title>Copywriter Vs Copyrighter</title>
		<link>http://www.henrybingaman.com/copywriter-vs-copyrighter</link>
		<comments>http://www.henrybingaman.com/copywriter-vs-copyrighter#comments</comments>
		<pubDate>Fri, 16 Jul 2010 16:15:24 +0000</pubDate>
		<dc:creator>Henry</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.henrybingaman.com/?p=912</guid>
		<description><![CDATA[There’s a lot of confusion about what I do… I’m a copywriter not a copyrighter. Yes, the two words sound the same but there’s no such thing as a copyrighter.
Here’s the deal: Almost anything you can write down…

 Literary works
Musical works, including any accompanying words
Dramatic works, including any accompanying music
Pantomimes and choreographic works
 Pictorial, graphic, [...]]]></description>
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		<title>Stealing Marketing Ideas from Perry Marshall</title>
		<link>http://www.henrybingaman.com/stealing-marketing-ideas-from-perry-marshall</link>
		<comments>http://www.henrybingaman.com/stealing-marketing-ideas-from-perry-marshall#comments</comments>
		<pubDate>Wed, 23 Jun 2010 11:30:24 +0000</pubDate>
		<dc:creator>Henry</dc:creator>
				<category><![CDATA[Ascension Marketing]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[engage your customers]]></category>
		<category><![CDATA[perry marshall]]></category>

		<guid isPermaLink="false">http://www.henrybingaman.com/?p=906</guid>
		<description><![CDATA[I got this email in my inbox the other day and I thought it was a great technique you could use in your own business&#8230;  

]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>5 Reasons Marketing Ladders Make Your Customers Happy</title>
		<link>http://www.henrybingaman.com/marketing-ladders</link>
		<comments>http://www.henrybingaman.com/marketing-ladders#comments</comments>
		<pubDate>Tue, 15 Jun 2010 15:51:43 +0000</pubDate>
		<dc:creator>Henry</dc:creator>
				<category><![CDATA[Ascension Marketing]]></category>
		<category><![CDATA[marketing ladders]]></category>

		<guid isPermaLink="false">http://www.henrybingaman.com/?p=894</guid>
		<description><![CDATA[
Why are Marketing Ladders so important?  Because customers are happiest when they have something to buy and having a steady marketing ladder in place gives them the opportunity.
A marketing ladder give you, the business owner, a structure to sell more and more of your “stuff” at higher and higher prices and it gives your [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Roman Humility</title>
		<link>http://www.henrybingaman.com/roman-humility</link>
		<comments>http://www.henrybingaman.com/roman-humility#comments</comments>
		<pubDate>Tue, 08 Jun 2010 15:53:25 +0000</pubDate>
		<dc:creator>Henry</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.henrybingaman.com/?p=890</guid>
		<description><![CDATA[After a recent success in my business,  I emailed my dad to tell him about it (more or less bragging).  His email back was one of those fatherly points of wisdom&#8230; so I thought I&#8217;d share it with you.

In ancient Rome, when conquering generals returned from plundering  their victims they were feted with many honors [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why You&#8217;ll Never Swipe Your Way To Copywriting Success</title>
		<link>http://www.henrybingaman.com/cant-swipe-copywriting-success</link>
		<comments>http://www.henrybingaman.com/cant-swipe-copywriting-success#comments</comments>
		<pubDate>Mon, 24 May 2010 12:00:29 +0000</pubDate>
		<dc:creator>Henry</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[swiping]]></category>
		<category><![CDATA[swiping copy]]></category>

		<guid isPermaLink="false">http://www.henrybingaman.com/?p=880</guid>
		<description><![CDATA[Consultants and copywriters are fond of telling their clients one of two thing:
They’ll say either A) The rules are changing and you have to adjust your selling strategies to match the “new rules.”  Or B) The rules aren’t changing and they never will.
Both of them are nonsense… and in a way they’re both right. 
It depends [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>I Just Wanted The Book&#8230;</title>
		<link>http://www.henrybingaman.com/wanted-the-book</link>
		<comments>http://www.henrybingaman.com/wanted-the-book#comments</comments>
		<pubDate>Tue, 04 May 2010 15:33:50 +0000</pubDate>
		<dc:creator>Henry</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Story]]></category>

		<guid isPermaLink="false">http://www.henrybingaman.com/?p=876</guid>
		<description><![CDATA[I just bought a book&#8230; but not from the person who advertised it.
Here&#8217;s the story: I got an email from Borders with a bunch of coupons and &#8220;personalized recommendations.&#8221;  Terrific&#8230; but there were a couple of problems with the email.  First, it was a clunky graphic email that didn&#8217;t fit in my browser.  I had [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Good Car Commerical?</title>
		<link>http://www.henrybingaman.com/good-commerical</link>
		<comments>http://www.henrybingaman.com/good-commerical#comments</comments>
		<pubDate>Wed, 07 Apr 2010 13:12:50 +0000</pubDate>
		<dc:creator>Henry</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://www.henrybingaman.com/?p=835</guid>
		<description><![CDATA[Car commercials are typically bad advertising.  They try to evoke some kind of subtle emotion then attach that feeling to their car.
Not exactly a brilliant plan.  But this Hyundai commercial does an excellent job of identifying a real fear&#8230; stupid kids.  
It only takes about 20 seconds to demonstrate how reckless 16 year [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Permission To Cheat</title>
		<link>http://www.henrybingaman.com/permission-to-cheat</link>
		<comments>http://www.henrybingaman.com/permission-to-cheat#comments</comments>
		<pubDate>Fri, 02 Apr 2010 15:50:21 +0000</pubDate>
		<dc:creator>Henry</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[business tips]]></category>

		<guid isPermaLink="false">http://www.henrybingaman.com/?p=831</guid>
		<description><![CDATA[I keep hearing the same excuse when I&#8217;m talking to copywriters, business owners, entrepreneurs and employees who are looking to get ahead in their careers: &#8220;I don&#8217;t know how to&#8230;&#8221;
It&#8217;s an infuriating excuse but I think I know where it comes from&#8230; Tests.
For school kids, they&#8217;re the best way to measure mastery of a topic&#8230; [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Three Steps To Overcome Objections</title>
		<link>http://www.henrybingaman.com/three-steps-to-overcome-objections</link>
		<comments>http://www.henrybingaman.com/three-steps-to-overcome-objections#comments</comments>
		<pubDate>Wed, 03 Mar 2010 17:17:48 +0000</pubDate>
		<dc:creator>Henry</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.henrybingaman.com/?p=657</guid>
		<description><![CDATA[These three steps come directly from Harry Browne’s book, “The Secrets of Selling Anything.”    Browne was a master salesman and his insights came directly from his thorough understanding of human nature.
Objections are easy to overcome once you start to see them in the right light.  They’re not excuses why the prospect doesn’t want to give [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Why Bulls*** Kills Your Message</title>
		<link>http://www.henrybingaman.com/why-bulls-kills-your-message</link>
		<comments>http://www.henrybingaman.com/why-bulls-kills-your-message#comments</comments>
		<pubDate>Mon, 01 Mar 2010 11:00:19 +0000</pubDate>
		<dc:creator>Henry</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[marketing message]]></category>
		<category><![CDATA[so what]]></category>

		<guid isPermaLink="false">http://www.henrybingaman.com/?p=435</guid>
		<description><![CDATA[&#8220;This is the best post of the month!&#8221; 
So what?
It&#8217;s the only post I&#8217;ve written all month.  Yes, it&#8217;s a statement of fact, but it&#8217;s also BS and worse&#8230; everyone knows it.  You don&#8217;t have to be a student of marketing or advertising to smell the BS lines.
But what&#8217;s the big deal about BS lines?  [...]]]></description>
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		<slash:comments>2</slash:comments>
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