Integrated Offline-to-Online Campaign Sells Sports Supplement Package
Jeffrey Marrongelle, DC, a sports-focused Chiropractor was in trouble… He had developed an exceptional line of custom pain and energy supplements but his sales were sluggish and all his previous advertising attempts had failed to yield a profit.
With limited staff for answering phones, and a limited budget for traditional advertising space, we had to implement a creative system of lead generation to sell his products to golfers.
By utilizing his connections in the golf world, we placed tear sheets in golf pro-shops that drove traffic to a webpage where we captured names and email addresses.
Follow up messages were sent via automated emails, driving prospects to a sales page for the pain relief & stretching spray. At checkout, customers were offered an immediate upsell to an energy product.
While the client wishes to keep the actual sales figures confidential, he was very satisfied with the result.
Dr. Marrongelle says,
“Henry, The system is awesome. I love the way it works…. I can’t say enough about the diversity of talents which you employ. Only a big THANK YOU for all you’ve done.”
Go to Case Study 3 – Health Consultant In Need of Clients
