April 7, 2010
Car commercials are typically bad advertising. They try to evoke some kind of subtle emotion then attach that feeling to their car.
Not exactly a brilliant plan. But this Hyundai commercial does an excellent job of identifying a real fear… stupid kids.
It only takes about 20 seconds to demonstrate how reckless 16 year [...]
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April 2, 2010
I keep hearing the same excuse when I’m talking to copywriters, business owners, entrepreneurs and employees who are looking to get ahead in their careers: “I don’t know how to…”
It’s an infuriating excuse but I think I know where it comes from… Tests.
For school kids, they’re the best way to measure mastery of a topic… [...]
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